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The Ambassador Platform
General Privacy Policy

1. Introduction

The Ambassador Platform Ltd. Last updated in March 2023. This Privacy Policy ('Privacy Policy') sets out how The Ambassador Platform Ltd processes your personal data in connection with its business including the provision of The Ambassador Platform Ltd website at https://www.theambassadorplatform.com/ (the 'Site'), and the provision of our services (together 'Services').

This Privacy Policy applies to The Ambassador Platform Ltd's customers, suppliers and other third parties that we interact with during the day to day provision of our Services.

If you are accessing The Ambassador Platform as a user via your website, please refer to The Access Platform Privacy Notice for more information about how your personal data is processed.

2. Purpose of this Privacy Policy

This Privacy Policy explains our approach to any personal data that we might collect from you or which we have obtained about you from a third party, and the purposes for which we process your personal data. This Privacy Policy also sets out your rights in respect of our processing of your personal data.

When we talk about 'personal data', we mean any information which relates to an identified or identifiable living individual. Individuals might be identified by reference to a name, an identification number, location data, an online identifier (such as an IP address) or to other factors that are specific to them, such as their physical appearance.

This Privacy Policy informs you of the nature of the personal data about you that is processed by us and how you can request that we delete it, update it, transfer it and/or provide you with access to it.

This Privacy Policy is intended to assist you in making informed decisions when using the Site and our Services. Please take a moment to read and understand it. It should be read in conjunction with our Terms of Service and our Cookie Policy.

This Privacy Policy only applies to the use of your personal data obtained by us, whether from you directly or from a third party. It does not apply to personal data collected by third parties during your communications with those third parties or your use of their products or services (for example, where you follow links to third party websites over which we have no control, or you purchase goods or services from those third parties).

3. About us

The Site and our Services are made available by The Ambassador Platform Ltd ('The Ambassador Platform Ltd', 'we', 'us, 'our'). The Ambassador Platform Ltd is the data controller responsible for your personal data.

The Ambassador Platform Ltd(company no: 10367482) is an English company with its registered office at 54 Park Central Building, 60 Fairfield Road, London, England, E3 2US.

4. How to contact us

If you have any questions about this Privacy Policy or want to exercise your rights set out in this Privacy Policy, you can contact us by:

4.1 using the contact form on our Sites

4.2 sending an email to support@theambassadorplatform.com.

4.3 calling +44 (0) 20 3026 4663

5. What personal data we collect

In the course of providing you with the Site and Services, we may collect the following types of personal data about you:

5.1 Contact Data, such as your:

5.1.1 name;

5.1.2 address;

5.1.3 email address;

5.1.4 telephone number;

5.1.5 social media handle; and

5.1.6 the name of your organisation;

5.2 Payment Data, such as your:

5.2.1 bank and account details; and

5.2.2 information relating to a particular transaction;

5.3 Profile Data, such as:

5.3.1 whether you have participated in any promotions or competitions; and

5.3.2 information about any of our events that you have attended;

5.4 Behavioural Data, such as:

5.4.1 data relating to your browsing activity or interaction with our emails, through the use of cookies, pixel tags and other similar technologies;

5.4.2 when your current or previous sessions started; and

5.4.3 details about any products you viewed or purchased through the Site; and

5.5 Technical Data, such as your:

5.5.1 IP address;

5.5.2 browser type and operating system;

5.5.3 geolocation, to ensure we're showing you the correct notices and information; and

5.5.4 any other unique numbers assigned to a device.

6. How we collect and receive personal data

We collect and receive personal data using different methods:

6.1 Personal data you provide to us.

You may give us your personal data directly. This will be the case when, for example, you contact us with enquiries, complete forms on our Site, subscribe to receive our marketing communications or provide feedback to us.

6.2 Personal data we collect using cookies and other similar technologies.

When you access and use our Site or the Access Platform, we will collect certain Behavioural Data or Technical Data. We collect this personal data by using cookies and other similar technologies (see the 'Insight, analysis and retargeting through Cookies' section below).

6.3 Personal data received from third parties.

From time to time, we will receive personal data about you from third parties. Such third parties may include analytics providers, payment providers, and third parties that provide technical services to us so that we can operate our Site and provide our Services.

6.4 Publicly available personal data.

From time to time we may collect personal data about you (Contact Data or Profile Data) from publicly available sources (including open source data sets), media reports or that you or a third party may otherwise make publicly available (for example through speeches at events or publishing articles or other news stories or posts on social media platforms).

7. Who do we collect personal data about?

We collect and process personal data from the following people:

7.1 Site visitors.

If you browse our Site, contact us with an enquiry or book a demo through our Site, submit a complaint through our Site or use any Services available on our Site, we will collect and process your personal data in connection with your interaction with us and our Site.

7.2 Personnel that work for our customers.

If you buy services from us, we may collect and process your personal data in connection with the supply of goods or services to you.

7.3 Contributors.

If you speak at one of our events or contribute to our Blog, we will process personal data about you in connection with your contribution. This may include your name, opinions and insights and your photograph.

7.4 Event attendees.

If you attend one of our events, we will process personal data about you in connection with your attendance at the event. For example, we may ask you to complete a registration or feedback form, or other document relating to the event.

7.5 Personnel that work for our partners and suppliers (including subcontractors).

If you (or your organisation) supply products or services to us or otherwise partner with us, we may collect and process your personal data in connection with our receipt of those products and services and/or partnership. This may include personal data included in any email or telephone communications or recorded on any document relating to an order for the products or services, such as your Contact Data.

7.6 Job applicants.

If you apply for a job with us (whether in England or anywhere else we operate), whether through the Site or otherwise, we will collect and process your personal data in connection with your application.

8. How we use your personal data

We use your personal data for the following purposes:

8.1 Use of our Site.

We collect and maintain personal data that you submit to us during your use of our Site in the following ways

8.1.1 Using our Site and the features we provide on the Site.

When you are on our Site, you are able to use various features, which we offer as a part of the Services we provide to you.

We will collect and use personal data about you when you use these features, for instance we will process your Profile Data, and certain Behavioural Data and Technical Data when you use the online chat function.

Your access to and use of our Site is subject at all times to our Terms of Service.

Our legal basis for processing

It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you for the Services, or it is in our legitimate interest or a third party's legitimate interest to use personal data in such a way to ensure that we provide the relevant Services requested by you and others in a secure and effective way.

8.1.2 Your contributions to our Site and content that you post.

If you write an article or blog for us or contribute in any other way to publications we send to our members and/or publish on our Site or in print, we may use your personal data (such as your Contact Details) to credit you for your contribution. If you provide photographs or other images in support of your article or blog, we may publish one or more of those images alongside your article or blog.

If you submit any other content to us, including via our Site, such as photographs, quotes or testimonials, we may process any personal data comprised within that content for the purposes of making available particular Services via our Site and promoting our Site and Services.

We may also allow third parties to use the articles or blogs that you contribute, or the content that you provide. If the use of such content would involve the use of your personal data, we may use your Contact Details to ask your permission to use the relevant content, unless we are satisfied that we have a lawful right to use the content without your permission.

Our legal basis for processing

Where we use your content in connection with Services that we provide via our Sites, it is in our legitimate interest to use any personal data that you provide to us to ensure that we provide the relevant Service in an effective way.

Where we permit a third party to use your personal data contained within content that you submit, we will do so without your permission if we are satisfied that it is within our or the third party's legitimate interest to use your personal data, including to promote our Services or services offered by the third party. If it is not within our legitimate interest, we will contact you to ask your permission, in which case our processing of such personal data will be based on your consent.

8.1.3 Linking to social media sites and interacting with our social media pages.

If you click on one of the social media links on our Site or otherwise interact with our social media pages such as on Facebook or Instagram (including interacting with any 'like' or similar embedded features on our Site or social media accounts) we and the relevant social media platform may receive information relating to such interaction and may share your personal data in connection with this purpose, such as certain Behavioural Data and Technical Data. For more information about how we use this personal data, please see the 'Insight, analysis and retargeting through Cookies' section below.

Please note that the relevant social media platform may also be a controller in respect of the personal data that is collected via your use of our social media pages and may use that personal data for additional purposes. For details of how the relevant social media platform uses your personal data, please see the privacy policy of the relevant social media platform.

Our legal basis for processing

It is in our legitimate interest or a third party's legitimate interest to use personal data in such a way to ensure that we provide the Site and our Services in an effective way and to promote our Site and our Services via social media.

8.2 Fulfilment of our Services.

We collect and maintain personal data that you submit to us for the purpose of supplying Services that we provide. We may collect and process your personal data whether you are interacting with us on your own behalf or on behalf of any organisation you represent.

The personal data we process may include your Contact Data and Payment Data (where applicable). We process this information so that we can fulfil the supply of Services, maintain our user databases and keep a record of how our Services are being used. We may also process the Behavioural Data and/or Technical Data of users to gain an understanding of how they engage with the Services. This information is not just used for our own service improvement but also informs how fees may be charged to use our Services.

Our legal basis for processing

It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you, or it is in our legitimate interest or a third party's legitimate interest to use personal data in such a way to ensure that we provide the Services in an effective, safe and efficient way.

Where we are processing personal data of users in order to gain an understanding of how the user engages with our Services, it is in our legitimate interest or a third party's legitimate interest to use personal data in such a way to understand how effective our Services are.

8.3 Measuring user engagement

We may process the Behavioural Data and/or Technical Data of users to gain an understanding of how they engage with the Services. This information is not just used for our own service improvement but also informs how fees may be charged to use our Services.

Our legal basis for processing

Where we are processing personal data of users in order to gain an understanding of how the user engages with our Services, it is in our legitimate interest or a third party's legitimate interest to use personal data in such a way to understand how effective our Services are.

8.4 Customer service and general enquiries.

Our Site features a 'Get in touch' page which invites you to submit general enquiries about our Site and our Services by email, telephone or via a 'live chat' function.

You may also be able to submit specific enquiries on other pages of our Site in relation to particular Services offered via those pages.

When you make an enquiry, we will collect and process your Contact Data and certain Profile Data, as well as any other personal data that is relevant to your enquiry. We use this information to manage and respond to your enquiry.

We also record (including voice recordings of telephone conversations) and use the information referred to above to train our personnel so that they can effectively deal with enquiries.

Our legal basis for processing

It is in our legitimate interest to use your personal data in the ways described above to ensure that we are able to help you with your enquiry and provide a good standard of service to you.

8.5 Hosting and managing events.

From time to time, we may organise and host events for the purpose of introducing our platform and carrying out topical discussions related to our industry. We may process your Contact Data to communicate with you about such events where you have specifically requested information about such events or where we have another lawful basis for sending that information to you.

If you attend one of our events, we may use your Contact Data and certain Profile Data to record your attendance at the event and for related record-keeping purposes and, if relevant, we may collect and process any dietary requirements you may have. You may also feature in photographs taken at our events and such photographs may appear in publications that we make available.

If you contribute to one of our events, for example as a speaker, we may use your Contact Data and certain Profile Data to promote the event or to publish content relating to the event on our Site. You may also feature in photographs or videos which we may use as promotional material for the event.

Our legal basis for processing

It is necessary for us to use your personal data in this way to perform our obligations in accordance with any contract that we may have with you where you have signed up to attend an event, or it is in our legitimate interest or a third party's legitimate interest to use personal data in such a way to ensure that the event is operated in an effective way.

We may specifically ask your permission to use your photographs, quotes, testimonials, or other content that you make available or publish at the event. Where this is the case, our processing of your such personal data will be based on consent.

8.6 Surveys and feedback.

From time to time, we will invite you to provide feedback about us, our Site or our Services in the form of online surveys and emails. We will collect and process your Contact Data, certain Profile Data, and any other personal data you choose to volunteer in your survey response or other feedback.

We use this information to help us to monitor and improve our Site and our Services, to assist with the selection of future product and service lines, and to train our personnel.

You can also voluntarily provide feedback by contacting our Customer Service team. Please see the 'Customer service and general enquiries' section above for more information.

Our legal basis for processing

It is in our legitimate interest to use the personal data provided by you so that we can improve our Services and provide them in an effective way.

8.7 Prize draws and other promotions.

From time to time, we may run prize draws and other promotions on our Site and/or on our social media accounts, for example to select the highest performing ambassador of the month. For the purposes of administering such draws and promotions, we may process your Contact Data, Payment Data (if relevant), Profile Data, and any other personal data volunteered by you in your prize draw or promotion entry.

Our prize draws and promotions may be subject to separate terms and conditions which you may be required to accept as a condition of entry.

Our legal basis for processing

It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you (e.g. the terms and conditions applicable to the prize draw or promotions to which you may be asked to agree) or it is in our legitimate interest to use your personal data to enable us to administer the applicable prize draws or promotion.

8.8 Data analytics using aggregated data

From time to time, where we have collected your data through our Access Platform and then anonymised and aggregated that data, we will use that anonymised and aggregated data to compile statistics about the use of our Service which includes, for example, data on traffic, usage patterns, user numbers and sales. We may also share your anonymised and aggregated data with prospective investors, affiliates, partners and advertisers and use it to provide data analytics services to third parties. The data will be anonymised and aggregated in such a way so that it is not capable of being re-engineered as personal data.

Our legal basis for processing

It is in our legitimate interest to use your personal data in such a way to improve our Site and our Services.

8.9 Insight, analysis and retargeting through Cookies.

We and our third party partners use cookies, web beacons, pixel tags and other similar technologies (which we generically refer to as 'Cookies') to collect data from the device(s) that you use to access our Site (including emails that you receive from us) and/or the Access Platform. The data that is collected includes Behavioural Data and Technical Data, and certain Profile Data.

Please see our Cookie Policy for further information, including details of the third party partners that are used.

We and our third party partners use this data, in combination with your Contact Data, for the following purposes:

8.9.1 for the purposes described in the 'Online personalised advertising', 'Advertising to you on social media and other platforms', and the 'Advertising to other people who share similar interests and characteristics to you' sections below;

8.9.2 to analyse how you use, and the effectiveness of, our Site and Services, including:

8.9.2.1 to count users who have visited our Site or opened an email and collect other types of information, including insights about our visitors' browsing habits, which helps us to improve our Site, Services and the effectiveness of our emails;

8.9.2.2 to measure the effectiveness of our content;

8.9.2.3 to learn what pages of our Site are most attractive to our visitors, which parts of our Site are the most interesting and what kind of features and functionalities our visitors like to see; and

8.9.2.4 to help us with the selection of future product and service lines, website design and to remember your preferences

In some of our email messages, we use a 'click-through URL' linked to certain websites administered by us or on our behalf. We may track click-through data to assist in determining interest in particular topics and measure the effectiveness of these communications.

Our legal basis for processing

Where your data is collected through the use of non-essential cookies we rely on consent to collect your data. Please see our Cookie Policy for further details.

However, we may rely on other legal basis when we use your personal data that has been collected via the use of Cookies for the purposes described in this section.

Where we use this personal data for the purposes described in the 'Online personalised advertising' and 'Advertising to other people who share similar interests and characteristics to you' sections of this Privacy Policy, please see those sections to see the legal basis that we rely on.

Where we use this personal data to analyse how you use our Site and Services, it is in our legitimate interest to use your personal data in such a way to improve our Site and our Services.

8.10 Advertising and Marketing activities.

We carry out the following marketing activities using your personal data:

8.11 Postal marketing.

We use your Contact Data to send you (or the organisation you represent) marketing communications by post. Our postal marketing communications will include press releases and proprietary research papers, as well as general information about our organisation, our Site, the Services we provide and the events and promotions we offer from time to time.

Our postal marketing will include personalised and non-personalised postal marketing. Personalised marketing is marketing which has been specifically tailored to you. For example, our personalised postal marketing will feature services, events, offers and/or promotions that we think are most likely to appeal to you. Non-personalised marketing is marketing about our services, events, offers and/or promotions generally and is not tailored to any particular individual.

Where we are sending you personalised postal marketing, we may also use Profile Data and Behavioural Data in order to decide what sort of personalised marketing communications to send you. Please see the 'Insight, analysis and retargeting through Cookies' section above for more details about the personal data collected and how it is collected.

Our legal basis for processing

Where data that we process is anonymised, we do not require a legal basis to use it as the information does not constitute personal data. However, our collection and use of such anonymised information may be subject to other laws where your consent is required. Please see our Cookie Policy for further details.

Where your personal data is not in an anonymous form (for example, your postal address), it is in our legitimate interest to use your personal data for postal marketing purposes.

8.12 Email marketing

We use your Contact Details to send you (or the organisation you represent) marketing communications by email. Our email marketing communications will include press releases and proprietary research papers and content, as well as general information about our organisation, our Site, the Services we provide and the events and promotions we offer.

Our email marketing will include personalised and non-personalised email marketing. Personalised marketing is marketing which has been specifically tailored to you. For example, our personalised email marketing will feature services, events, offers and/or promotions that we think are most likely to appeal to you. Non-personalised marketing is marketing about our services, events, offers and/or promotions generally and is not tailored to any particular individual.

Where we are sending you personalised email marketing, we also use Behavioural Data and other information that we observe about you from your interactions with our Site, with our email communications to you, and/or with our Services in order to decide what sort of personalised marketing communications to send you. Please see the 'Insight, analysis and retargeting through Cookies' section above for more details about the personal data collected and how it is collected.

Our legal basis for processing

Where data that we process is anonymised, we do not require a legal basis to use it as the information does not constitute personal data. However, our collection and use of such anonymised information may be subject to other laws where your consent is required. Please see our Cookie Policy for further details.

Where your personal data is not in an anonymous form (for example, your email address), it is in our legitimate interest to use your personal data for postal marketing purposes.

We will only send you marketing communications by email where you have consented to receive such communications, or where we have another lawful right to send such communications to you.

8.13 Online personalised advertising

We and our third party partners use may use your Behavioural Data, Profile Data and Technical Data and other data that is collected through your interactions with third party Site and Services to provide you with, and analyse the effectiveness of, personalised ads when you visit other websites and/or use other services (including the social media and other platforms described in the Advertising to you on social media and other platforms section below).

By 'personalised ads', we mean advertisements for products and services that you have shown an interest in when you have used our Site or which you otherwise might be interested in based on your browsing habits, although our third party partners may use the data that is collected to show personalised ads for products and services offered by third parties.

Our legal basis for processing

Please see the 'Insight, analysis and retargeting through Cookies' section above to learn about the legal basis that we rely on to collect data via the use of Cookies.

Where we use your personal data to display online personal advertising to you, we rely on the consent that you have provided in respect of the collection of such data, or it is otherwise in our legitimate interests to promote our Site and our Services to you.

Our third party partners may rely on a different lawful basis in respect of their use of your personal data. Please read the privacy policy of the relevant third party provider, as set out in our Cookie Policy.

8.14 Advertising to you on social media and other platforms.

We share your email address (usually in an encrypted or ‘hashed’ form) with third party providers of social media platforms and other services, such as LinkedIn and Facebook (“Platforms”), so that the third party providers can try to ‘match’ your data with the data of their registered users of their Platforms.

Where there is a successful match, we will display our advertising to you when you use the relevant Platform (e.g. on your Facebook newsfeed). This is known as 'custom audience' advertising, because we 'customise' the audience that we want to reach on the relevant service.

Some of the advertising that you see may be personalised to you. Please see the 'Insight, analysis and retargeting through Cookies' section above to learn more about how we personalise advertising to you.

This activity is also subject to the privacy choices you have elected to make on such Platforms.

Our legal basis for processing

It is in our legitimate interests to share your personal data with the third party providers of the Platforms so that we can advertise our Services to you when you use those Platforms (although where this activity is undertaken through the use of Cookies please see the Insight, analysis and retargeting through Cookies section above) to learn about the legal basis that we rely on. You can opt-out of our sharing of your personal information with the third party providers of the Platforms by exercising your rights as set out below.

8.15 Recruitment.

We use your personal data for recruitment purposes, in particular, to assess your suitability for any of our positions that you apply for, whether such application has been received by us online, by email or by hard copy and whether submitted directly by you or by a third party recruitment agency on your behalf. We also use your Contact Data to communicate with you about the recruitment process, to keep records about our recruitment process and to comply with our legal and regulatory obligations in relation to recruitment.

We will process any personal data about you that you volunteer, including during any interview, when you apply for a position with us. We may also process your personal data obtained from any third parties we work with in relation to our recruitment activities, including without limitation, recruitment agencies, background check providers, credit reference agencies and your referees.

The personal data we process may include your Contact Data, details of your education, qualifications and employment history, any other personal data which appears in your curriculum vitae or application, any personal data that you volunteer during an interview or your interactions with us, or any personal data which is contained in any reference about you that we receive. Such information may also include special categories of personal data (such as information about your health, any medical conditions and your health and sickness records) and information relating to criminal convictions and offences if that information is relevant to the role you are applying for.

We also use your personal data for the purposes of reviewing our equal opportunity profile in accordance with applicable legislation. We do not discriminate on the grounds of gender, race, ethnic origin, age, religion, sexual orientation, disability or any other basis covered by local legislation. All employment-related decisions are made entirely on merit.

Our legal basis for processing

Where we use your personal data in connection with recruitment, it will be in connection with us taking steps at your request to enter into a contract we may have with you or it is in our legitimate interest to use personal data in such a way to ensure that we can make the best recruitment decisions.

We will not process any special (or sensitive) categories of personal data or personal data relating to criminal convictions or offences except where we are able to do so under applicable legislation or with your explicit consent.

8.16 Receipt of services from suppliers.

If we have engaged you or the organisation you represent to provide us with products or services (for example, if you or the organisation you represent provide us with services such as IT support or financial advice), we will collect and process your personal data in order to manage our relationship with you or the organisation you represent, to receive products and services from you or the organisation you represent and, where relevant, to provide our Services to others.

The personal data we collect from you may include your Contact Data and certain Payment Data, and any other personal data you volunteer which is relevant to our relationship with you or the organisation you represent.

Our legal basis for processing

It is necessary for us to use your personal data to perform our obligations in accordance with any contract that we may have with you or it is in our legitimate interest to use personal data in such a way to ensure that we have an effective working relationship with you or the organisation you represent and are able to receive the services that you or your organisation provides, and provide our Services to others, in an effective way.

8.17 Business administration and legal compliance.

We use your personal data for the following business administration and legal compliance purposes:

8.17.1 to comply with our legal obligations;

8.17.2 to enforce our legal rights;

8.17.3 to protect the rights of third parties; and

8.17.4 in connection with a business transition such as a merger, reorganisation, acquisition by another company, or sale of all or a portion of our assets.

Our legal basis for processing

Where we use your personal data in connection with a business transition, to enforce our legal rights or to protect the rights of third parties, it is in our legitimate interest to do so. For all other purposes described in this section, we have a legal obligation to use your personal data to comply with any legal obligations imposed upon us such as a court order.

We will not process any special (or sensitive) categories of personal data or personal data relating to criminal convictions or offences except where we are able to do so under applicable legislation or with your explicit consent.

8.18 Any other purposes for which we wish to use your personal data that are not listed above, or any other changes we propose to make to the existing purposes, will be notified to you using the contact details we hold for you.

9. If you fail to provide your personal data

Where we are required by law to collect your personal data, or we need to collect your personal data under the terms of a contract we have with you, and you fail to provide that personal data when we request it, we may not be able to perform the contract we have or are trying to enter into with you. This may apply where you do not provide the personal data we need in order to provide the Services you have requested from us or to process an application for employment with us. In this case, we may have to cancel your application or the provision of the relevant Services to you, in which case we will notify you.

10. How we obtain your consent

Where our use of your personal data requires consent, you can provide such consent:

10.1 at the time we collect your personal data following the instructions provided; or

10.2 by informing us using the contact details set out in the 'How to Contact Us' section above.

11. Third party links and services

This Privacy Policy does not apply to your interaction with services provided by third parties.

11.1 Our Site may contain links to third party websites and services.

When you use a link to go from our Site to another website (even if you don't leave our Site) or you request a service from a third party, this Privacy Policy shall not apply to the processing of your personal data carried out by the relevant third party provider.

Your browsing and interactions on any other websites, or your dealings with any other third party service provider, is subject to that website's or third party service provider's own rules and policies. For example, our website invites you to connect with us on social media platforms such as Facebook and Instagram. When you click on the links we provide to such platforms, you will be transferred from our website to the relevant platform and the Privacy Policy (and other terms and conditions) of that platform will apply to you.

We do not monitor, control or endorse the privacy practices of any third parties.

We encourage you to become familiar with the privacy practices of every website you visit or third party service provider that you use in connection with your interaction with us and to contact them if you have any questions about their respective Privacy Policys and practices.

This Privacy Policy applies solely to personal data processed by us through your use of our Site, your receipt of our Services and/or in connection with our business operations. It does not apply to the processing of your personal data by these third party websites and third party service providers.

12. Sharing personal data

We will only share personal data with others when we are legally permitted to do so. When we share personal data with others, we put contractual arrangements and security mechanisms in place to protect the personal data shared and to comply with our data protection, confidentiality and security standards and obligations.

When processing your personal data, we may need to share it with third parties (including other entities within our group of companies) as follows:

Third-party organisations that provide applications/functionality, data processing or IT services: We share personal data with third parties who support us in providing our Services and help provide, run and manage our internal IT systems. Such third parties may include, for example, providers of information technology, cloud-based software as a service providers, identity management, website hosting and management, data analysis, data back-up, security and storage services. The servers powering and facilitating that cloud infrastructure are located in secure data centres around the world, and personal data may be stored in any one of them. We also share your personal data with third-party service providers to assist us with insight analytics. These providers are described in our Cookie Policy.

Payment providers and banks: We share personal data with third parties who assist us with the processing of payments and refunds.

Event partners and suppliers: When we run events, we will share your personal data with third-party services providers that are assisting us with the operation and administration of that event. If we are running an event in partnership with other organisations, we will share your personal data with such organisations for use in relation to the event.

Advertising partners. We share personal data with the third party advertising partners, including those set out in our Cookies Policy when you use our Site. This data is used to provide you with, and measure the effectiveness of, online personalised advertising and for other advertising related activities.

Third-party email marketing and CRM specialists: We share personal data with specialist suppliers who assist us in managing our marketing database and sending out our email marketing communications and membership-related communications.

Suppliers of postal and courier services: We share personal data with suppliers who assist us in sending out our postal marketing communications and membership-related communications.

Third-party organisations that assist us with the administration of our promotions: We share personal data with specialist suppliers who assist us in administering our prize draws, prize competitions and other promotions.

Recruitment agencies and related organisations: We share personal data with external recruiters, third-party providers that undertake background checks on our behalf and other entities within our group of companies.

Auditors, lawyers, accountants and other professional advisers: We share personal data with professional services firms who advise and assist us in relation to the lawful and effective management of our organisation and in relation to any disputes we may become involved in.

Law enforcement or other government and regulatory agencies and bodies: We share personal data with law enforcement or other government and regulatory agencies or other third parties as required by, and in accordance with, applicable law or regulation.

Sharing with other third parties: Occasionally, we may receive requests from third parties with authority to obtain disclosure of personal data, such as to check that we are complying with applicable law and regulation, to investigate an alleged crime, or to establish, exercise or defend legal rights. We will only fulfil requests for personal data where we are permitted to do so in accordance with applicable law or regulation.

This list is non-exhaustive and there may be circumstances where we need to share personal data with other third parties in order to operate our Site and to provide our Services.

13. Transfers outside the European Economic Area ('EEA') and the UK

Where necessary in order to operate our Site and to otherwise deliver our Services, we will transfer personal data to countries outside the UK.

All EEA countries (i.e., European Union countries along with Norway, the Liechtenstein and Iceland) are deemed to provide an adequate level of protection for personal data. Other countries are also deemed to have adequate protection. These can be found by following the link below.

Non-EEA countries do not have the same data protection laws as the UK and the EEA. In particular, non-EEA countries may not provide the same degree of protection for your personal data, may not give you the same rights in relation to your personal data and may not have a data protection regulatory authority to help you if you have any concerns about the processing of your personal data. However, when transferring your personal data outside the UK or the EEA, we will comply with our legal and regulatory obligations in relation to your personal data, including having a lawful basis for transferring personal data and putting appropriate safeguards in place to ensure an adequate level of protection for the personal data.

We will take reasonable steps to ensure the security of your personal data in accordance with applicable data protection laws.

When transferring your personal data outside the UK or the EEA, we will ensure that, where required by applicable law, at least one of the following safeguards is implemented:

Adequacy decisions: We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the United Kingdom Information Commissioner’s Office . For further details, see https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-transfers/#rules

Model clauses: Where we use certain service providers, we may use specific contracts approved by the United Kingdom Information Commissioner’s Office which give personal data the same protection it has in the United Kingdom. For further details, see https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-data-transfer-agreement-and-guidance/

Other Mechanisms: Any other valid transfer mechanism including, but not limited to, binding corporate rules and/or applicable derogations under Article 49 of the United Kingdom GDPR.

Please contact us if you would like further information on the specific mechanisms used by us when transferring your personal data outside the UK or the EEA.

14. How long we keep your personal data

In respect of personal data that we process in connection with the supply of our Services, we may retain your personal data for up to six years from the date of supply of the relevant Services and in compliance with our data protection obligations. We may then destroy such files without further notice or liability.

In respect of any other personal data that we process, we will retain relevant personal data for up to three years from the date of our last interaction with you and in compliance with our data protect obligations. We may then destroy such files without further notice or liability.

If any personal data is only useful for a short period (e.g. for a specific event or marketing campaign or in relation to recruitment), we will not retain it for longer than the period for which it is used by us.

If you have opted out of receiving marketing communications from us, we will need to retain certain personal data on a suppression list indefinitely so that we know not to send you further marketing communications in the future.

15. Confidentiality and security of your personal data

We are committed to keeping the personal data you provide to us secure and we will take reasonable precautions to protect your personal data from loss, misuse or alteration.

We have implemented information security policies, rules and technical measures to protect the personal data that we have under our control from:

15.1 unauthorised access;

15.2 improper use or disclosure;

15.3 unauthorised modification; and

15.4 unlawful destruction or accidental loss.

All our employees and data processors (i.e. those who process your personal data on our behalf, for the purposes listed above) who have access to and are associated with the processing of personal data are obliged to respect the confidentiality of the personal data of all users of our Site and our Services.

16. Personal data of children

We do not specifically target our Site or the procurement of our Services at children. However, due to the nature of our organisation and the Services we provide, we may from time to time collect and process personal data relating to individuals under the age of 18. Where we do so, we will comply with all applicable laws and regulations relating to the processing of personal data of minors. However, if you are under the age of 16, you must ask a parent or guardian for permission before using our Site and our products and services. If you are a parent or guardian, please supervise your child's use of our Site and our Services.

17. How to access your information and your other rights

You have the following rights in relation to the personal data we hold about you. If you would like to exercise any of these rights, please contact us using the details set out in the 'How to contact us' section above

Your right of access

If you ask us, we will confirm whether we are processing your personal data and, if so, provide you with a copy of that personal data (along with certain other details). If you require additional copies, we may charge a reasonable fee for producing those additional copies.

Your right to rectification

If the personal data we hold about you is inaccurate or incomplete, you are entitled to have it rectified. If we have shared your personal data with others, we'll let them know about the rectification where possible. If you ask us, where possible and lawful to do so, we will also tell you who we've shared your personal data with so that you can contact them directly.

Your right to erasure

You can ask us to delete or remove your personal data in some circumstances, such as where we no longer need it or where you withdraw your consent (where applicable). If we have shared your personal data with others, we will let them know about the erasure where possible. If you ask us, where it is possible and lawful for us to do so, we will also tell you who we have shared your personal data with so that you can contact them directly.

Your right to restrict processing

You can ask us to 'block' or suppress the processing of your personal data in certain circumstances such as where you contest the accuracy of that personal data or you object to us processing it for a particular purpose. This may not mean that we will stop storing your personal data but, where we do keep it, we will tell you if we remove any restriction that we have placed on your personal data to stop us processing it further. If we've shared your personal data with others, we'll let them know about the restriction where it is possible for us to do so. If you ask us, where it is possible and lawful for us to do so, we'll also tell you who we've shared your personal data with so that you can contact them directly.

Your right to data portability

You have the right, in certain circumstances, to obtain personal data you have provided to us (in a structured, commonly used and machine readable format) and to reuse it elsewhere or to ask us to transfer it to a third party of your choice.

Your right to object

You can ask us to stop processing your personal data, and we will do so, if we are:

17.1 relying on our own or someone else's legitimate interest to process your personal data, except if we can demonstrate compelling legal grounds for the processing; or

17.2 processing your personal data for the purposes of direct marketing.

Your rights in relation to automated decision-making and profiling.

You have the right not to be subject to a decision when it is based on automatic processing, including profiling, if it produces a legal effect or similarly significantly affects you, unless such profiling is necessary for the entering into, or the performance of, a contract between you and us.

Your right to withdraw consent

If we rely on your consent (or explicit consent) as our legal basis for processing your personal data, you have the right to withdraw that consent at any time. You can exercise your right of withdrawal by contacting us using our contact details in the 'How to Contact Us' section above or by using any other opt-out mechanism we may provide, such as an unsubscribe link in an email.

Your right to lodge a complaint with a national data protection regulatory authority. As we are incorporated in the UK, our regulatory authority is the United Kingdom Information Commissioner’s Office https://ico.org.uk.

If you have a concern about any aspect of our privacy practices, including the way we have handled your personal data, please contact us using the contact details provided in the 'How to Contact Us' section above. In the European Union and EEA countries not in the European Union you can also report any issues or concerns to a national data protection regulatory authority in the country of your residence or the place of the alleged infringement. You can find a list of contact details for all such authorities at: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

18. Changes to this Privacy Policy

We may make changes to this Privacy Policy from time to time.

To ensure that you are always aware of how we use your personal data, we will update this Privacy Policy from time to time to reflect any changes or proposed changes to our use of your personal data. We may also make changes to comply with changes in applicable law or regulatory requirements.

We will notify you by e-mail of any significant changes to this Privacy Policy. However, we encourage you to review this Privacy Policy periodically to be informed of how we use your personal data.